STRATEGIES IN MARKETING AND BUSINESS PLANNING

 

The Initiatives of the Five I’s of Marketing and Business Planning:

  1. Innovation – Coming up with new and creative ideas and strategies. “Effective strategy plans are a means to accomplish an end. Think of strategy as creating tomorrow,” (Kent, 2010). Always plan for your next step even after you have reached your planned objectives. Your future objectives are often subjective to what your customers, members, and website users are thinking, feeling, and saying.

  2. Invitation – Soliciting customers to your website through word-of-mouth, e-mails, and link icons from other websites.

  3. Incentives – That will create value and prove beneficial to users and members

  4. Individuality - Customized and personalized to Customer preferences, along with their cultural, social, and professional needs met. All parties involved are partners in making your social networking site a success.

  5. Interface - An attractive, eye-catching, user-friendly, and entertaining website with a variety of services and activities which will result in a diversified revenue stream.

 

SWOT

STRENGTHS WEAKNESSES OPPORTUNITIES STRENGTHS

  1. Recognize Your Strengths
  2. React & Respond To Your Weaknesses
  3. Regroup In Order To Seize Opportunities
  4. Replace Weaknesses With Reinforced Strengths To Combat Threats
  5. Reflect On How Effective We Predict And Expect Our Strategy To Be

SWOT Presentation

MASLOW'S HIERARCHY OF NEEDS

Our best strategy begins with our best efforts

IN MEETING CUSTOMER NEEDS

  1. Needs Physical Necessities of Life
  2. Needs to Feel Safe
  3. Needs of Love and Companionship
  4. Needs for Significance
  5. Need for Potential
      
  6.  

MASLOW Presentation

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